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Blockbuster

When it comes to marketing big-budget blockbusters, awareness and anticipation can often be two very different things. Just because you know a big-budget movie is coming out due to the onslaught of promotional materials across all forms of media, it doesn’t mean that you actually want to see it.

Take last year’s King Arthur: Legend of the Sword, for example: Warner Bros. spent well over $100m marketing the hell out of the project to make sure everybody was well aware it was coming to theaters, but nobody really cared. As a result, the movie bombed hard and resulted in a huge loss for the studio.

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Blockbuster
Blockbuster